The100: Attention debunked, L-cuts and dancing goats

State of the (research) nation Rhea Fox, Paperchase’s chief digital officer, spoke a metric tonne of sense at the Festival of Marketing earlier this month. Rhea discussed the state of market research and how the speed at which insight is now expected is a real challenge: There has been a proliferation of different methodologies, which …

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The100: IKEA effects, the voice of reason and pozzy-wallahs

Marriages taken in part-exchange The IKEA Effect is an interesting bias whereby we value things that require more effort because we’ve committed something of ourselves to them. In a 2 minute video at the bottom of that same page, Rory Sutherland explains how it can also destigmatize low prices: It’s rather like if you have …

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The100: Nicey-nicey ads, real strategy, and nessecarily [sic]

No such thing as ‘strategic planning’ Roger Martin, Professor Emeritus at University of Toronto’s Rotman School of Management, shares more valuable ideas on strategy & planning in a 10 minute video than I thought possible, including:  A strategy is an integrative set of choices that positions you on a playing field of your choice in …

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The100: Cognitive empathy, broken Nudge theory and Lisbon’s toilets

Nudge, nudge, hoodwink Tim Harford wrote an excellent piece in the FT called ‘What nudge theory got wrong…’.  A collective intake of breath from the behavioural scientists out there: If your problem is basically that fallible individuals are making bad choices, behavioural science is an excellent solution. If, however, the real problem is not individual …

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