“Let’s look at what’s being done, and do something different” I can’t explain how much I love this: Dave Trott’s concern (30 years ago) that his team were just doing the same thing as everyone else. His advice back then, along with the quote in the sub-head, and which resonates even now:  “Question the brief more, …

Make yourself a cup of tea, and whilst sipping your brew, have a read of how the word ‘tea’ spread around the world and then push on with the rest of this week’s The100. Don’t look for great ideas Look for a great problem. Even better: find a problem that no-one else realized existed. It’s …

Insight teams are changing? True or not? Have a read. I’d be interested in what you think. Are you an introvert or an extrovert? Who are you hiring? Do you agree with what Tim (Fonterra) , Alla (KCC) and Jessica (Telefonica) have said? It’s a BIG topic, and a very interesting one. “Undifferentiated forgettable cultural landfill” …

(Drum roll…) The 10th most popular piece from 2017 was… 8 creative ways to share your research. We spend all that effort, then what… Tied at 8th How smartphones aren’t destroying kids, they’re destroying adults – apart from when they’re making extremely insightful videos for progressive research agencies, of course. Plus how the UK election …

In this edition of The100: your technological past, how zero is the best number, and Extreme Thomasing

In this issue of The100: how businesses need to look harder for longer at “continuation probabilities”, the 8 ways to spread insight, and how embarrassment has its benefits…

In this issue of The100: a margarine anecdote, defying your company’s Brand Police, and avoiding yourself on your last day on Earth… which will probably be during your meeting with the Brand Police…

The 12 ways to tell a story… OK, there are some outliers, but here’s a fantastic summary. The short exploration of each (news based) story format is eye opening.  For anyone wanting to tell stories internally or externally,  this could prove useful for inspiration and application. And have you ever wondered what happens to the brain …

Our Fantasy Dinner Party Guest List just grew Canapes perennially at the ready for Dave (Trott), Rory (Sutherland) and Bob (Hoffman). Extra place setting now for Russell (Davies). He wrote this defence of powerpoint. Rare, no? And now for a short quiz: Your presentations always get remarked upon for their wit, style and creativeness.Yes – liar 😉 No – have a read …

Insert label here The assumptions we make, and the subsequent labelling we apply, is always a dangerous pastime. So this struck a note when it dispelled the commonly held belief that the poor eat the most fast food. Sticking with labels and assumptions: Bob, good ole Bob: “The idiotic idea that all millennials are this …