Entries Written By Alistair Vince
Tom Goodwin – Improving Innovation
email Alistair if you need the password. Have you got a pen to hand? And a piece of paper too? Ok. Try and draw an apple. Yep, an apple. Now draw an apple again, but differently this time. Keep going. How many times can you do so? Exercises like this show just how hard innovation …
The100: Behavioural economics, aspiration windows and The Codfather
The aspiration gap Yup. They’ve done it again. Reach Solutions, whose previous white papers Gut Instinct and The Empathy Delusion made many a marketeer mop their brow, are back making us feel uncomfortable with The Aspiration Window: Given what we now know about the analytical thinking styles of people working in advertising and marketing and our empathy …
The100: Cathedrals, scarcity heuristics and sucking sounds
When you’re last, make it a race to come first Mr D Trott esq has a knack for finding anecdotes around people solving problems in unusual ways. Here’s his tale of a wine merchant using the scarcity heuristic to invent a tradition now culturally ingrained. As a columnist from The New York Times put it: As …
The100: Creativity conditions, ambiverts and poolside.fm
Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, numbers or as mythological star signs. Of all these brackets the one of the most typed about is arguably if you’re an introvert or an …
The100: Questions, presentations and shampoo bottles
Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons learnt over his career. I love this. So many gems. Here are just a few: Don’t ever look down on your target audience. It doesn’t help you in your job and they have their reasons for their …
“We accept the reality of the world with which we’re presented.”
Anyone? It’s a line from the 1998 film The Truman Show – the story of an insurance salesman who slowly discovers that his whole life has been a television show. A work of fiction that is precipitously and painfully close to real life. Because all the things we often perceive to be true, may not …
The100: Impression amplifiers, space/s and Animal Crossing
McClaren | Global management consulting Why do companies and governments call on McKinsey when they could call on McClaren? So asks Rory Sutherland in a typically brilliant piece for the Spectator. “The reason is that both bureaucrats and businesspeople are heavily attracted to the illusion of certainty. Standard cost-cutting ‘efficiencies’ can usually be ‘proven’ to work in …
Online retailers: if you can’t get me now, when will you?
In the past 6 weeks I have bought a load of things online including printer cartridges (for the kids’ schoolwork), a large picture frame, cheese (of course), wine (of course), coloured paper, postcards and some 6 packs of shoelaces. All of which I would normally buy from the high street. Thing is, whilst some of …
The100: Pneuma, unknown unknowns and batty geniuses
Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our way out of this crisis or is everyone right to stop? Mark Ritson argues that the best marketers will be upping, not cutting, their budgets. Stopping advertising to save money is like stopping your watch to …
The100: Search listening, strategy and Le Whopper
This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for their arguments, which can also be applied to our own industry: Handle – Your idea in brief Explanation – The insights that support it Examples …