Entries Written By Fran Benoist
Be More Pirate: Or How to Take on the World and Win
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.
Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.
Made to Stick: Why Some Ideas Survive and Others Die
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.
To Sell Is Human: The Surprising Truth About Moving Others
If, at any point, you try to move others and influence behaviour, then, like it or not, you’re in sales. Ultimately, this book completely shifts opinions on what it means to sell.
How To Be F*cking Awesome
Dan Meredith is doing pretty darn well for himself. Each chapter in his book contains tips which he used to get and keep himself there.
The Power of Moments
Positive moments don’t have to be in the hands of fate, we can engineer them by adding certain elements. We can manipulate a situation to become timeless.
How Brands Grow: What Marketers Don’t Know
This book uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie.
The100: Peak social media, rebuilding attention and the most beautiful libraries in the world
Have we passed peak social media?… …The Financial Times thinks so ($). Their recent article showed that we’re now using it less and for different reasons. However, there was a bit of brouhaha about the validity of the data. Nick Emmel of Mr President spoke to multiple folk involved and summed it up nicely: “The …
The100: American Eagle, perspective triangulation and gnome bones
“You are not the consumer” Remember the Sydney Sweeney and American Eagle kerfluffle? There was the backlash. The backlash to the backlash. The occasional small kitten died… Mark Ritson has decided to run the data and give an objective analysis based on what the most important people in the room think: The consumer. “It’s early …
The100: Uber’s research playbook, online delivery models and polyphonic ringtones
UberCool Back in 2017, Uber had a problem. Passengers were so unhappy with UberPool that Uber deemed the service a strategic risk to their brand. A hop, skip and some seriously smart research later, Uber launched ExpressPool, which saw lower cancellations and less complaints. Slum dunk. Daniel Kyne has shared how Uber’s research team helped …