SharkNinja’s $16B+ Product Machine SharkNinja must see more launches than a shipyard. Each year they release 25 new products and also try to enter 2 new categories. Phwoar. Trung Phan has been spilling the beans on how they became a product behemoth: “We immediately got feedback from consumers that they wanted larger capacity. So, we …

Does your brand need to be polarising to be successful? From their grand palaces of ‘hot takes’, some LikedIn ‘gurus’ are of the opinion that your brand needs to be polarising to be successful. But John Dawes of The Ehrenberg-Bass Institute argues that what they’re saying is just that. Opinion. And that the data says …

Part myth-busting, part reality check, part blueprint Her Serene Highness of Talking Massive Sense, Zoe Scaman, is currently helping one of the UK’s largest retailers with their AI and data infrastructure. And she’s written a field guide to testing, prototyping, scaling and deploying AI across an enterprise.  “You also need to know what you’re giving …

The things that haven’t changed John Sills has shown that, despite all of the incredible changes we’ve had to customer experience in the past decade, customers are no more satisfied than they were in 2014. Sills digs into a few areas that have always been true – people are willing to pay more for certainty …

Comparing apples to sliced apples When scent is central to a product, on-pack imagery that evokes that scent increases consumer preference. And the more the image stimulates scent, the greater that preference becomes. Fernando Arendar explains Sharma and Estes’ research: “People consistently preferred the versions with scent-related images. They imagined stronger aromas and rated the …

Shipmates wanted It’s all systems go here at Watch Me Think towers and we’re looking for 2 new people who can fit in with, amplify and add to a company that doesn’t do things by the book, just the comic.  If you know someone, or know someone who knows someone, we’d be eternally grateful if …

Grab some popcorn… A lil’ while back we shared Mark Ritson’s article on Liquid Death neglecting product.  But now Will Poskett has entered the chat. And he thinks Ritson is wrong, wrong, wrong and wrong some more: “In short, product differentiation and innovation are very limited in the commoditized bottled water category. Yet despite these …

Look away, Peter Pan Here’s a chin stroker for you: Legal definitions aside, how do you know when you’re an adult? Megan Wright and Sophie von Stumm have surveyed 722 people to find out: “The research suggests that many people define adulthood more by psychological markers than by social milestones – in other words, adulthood …

The Kolenda Code Nick Kolenda has picked up a controller, hammered in Up, Up, Down, Down, Left, Right, Left, Right, B, A and unlocked the pricing cheat code. Behold his 42 pricing tactics, including: Mapping the forest A certain Byron Sharp once said that paid search is like shelf-space. And so it’d make sense that …

Have the last laugh The use of humour in advertising has nosedived over the last 15 years. As of 2020 just 34% of adverts were funny or lighthearted, down from 53% in 2004. And the bottom line isn’t laughing either. Recent studies have shown humorous adverts tend to be more effective, and have a significant, …