Entries Written By Bo Beep
It’s Not Your Fault If You Can’t Get Anything Done in the Summer
I can’t get anything done in the summer, which I’d long assumed was due to my body’s preference for the school-year calendar of September to May. Though I haven’t been in school for many years, I figured there was some lasting psychological impact which made my brain give up every June. Hooked? Read the rest …
Mice Don’t Know When to Let It Go, Either
Animals, like humans, are reluctant to give up on pursuits they’ve invested in, psychologists report. Suppose that, seeking a fun evening out, you pay $175 for a ticket to a new Broadway musical. Hooked? Read the rest on the original site…
Rebooting AI – postulates
“We are trapped by Turing’s definition of intelligence. In his famous formulation Turing confined intelligence as a solution to a verbal game played against humans. This in particular sets intelligence as a (1) solution to a game, and (2) puts human in the judgement position. This definition is extremely deceptive and has not served the …
How to Give Humble Feedback
Andy Grove once told me, over a cup of Jamocha Almond Fudge ice cream at Baskin Robbins in Los Altos, “Fucking Steve [Jobs] always gets it right.” “Nobody’s always right,” I said. “I didn’t say Steve IS always right. I said he always GETS it right. Like anyone, he is wrong all the time, …
Prisoners of Geography
Interested in how the world came into its current political shape? Want to better equipped to second guess the next manoeuvres of the global stage by Putin or Xi?
Merging traditional qual with emerging qual methods and why
Global – March 2018 Jenny Hearne (Watch Me Think) and Julie Davey (Julie Davey Research) gave a presentation at Insights 18 on the power of bringing together the old and the new in terms of methodologies. This 3 min film underlines the benefits of a mixed methodology from a client point of view and features …
The100: Fetishized, confabulated, homeboy research
In this issue of The100: different shades, shapes and forms of research; how fake news is a devil of our own creation, and mountain shepherds. Why not.
The Rise of Online Shopping & Marketplace Implications
USA – October 2017 With the rise of online grocery and even failure of some brick and mortar stores we explore behaviors, delighters, and pain points of the online shopping experience. We dive deeper into implications and strategies for brands in an online marketplace. The rise of grocery delivery services Consumer trends across categories for …
The100: Premium Mediocre
New edition of The100 is out. In amongst this outpouring: verbal gender tropes in movies, tuning out the kids, Uber’s first pitch, and margarine grief…
The future of video for MRX
One client said to us that they would dread the day their boss would come to them and ask: ‘You remember that video we did last year? When that woman said something about health? Can you find it? Just the bit where she mentions our brand… it’s for a presentation I have tomorrow.’