The Changing Face of Britain

Fact of the day: 14.2% of the UK population having moved from another country to the UK in the last five years* As such, it is really important that we understand more about the lives of different groups living in Britain. How do their cultural backgrounds and religious beliefs affect product purchase, usage and consumption? …

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The100: Chaos, data and the sticky stuff of life

The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth in Marketing event the other week, you’ll realise why we started with the mighty Martin Weigel and his case for chaos revisited. It was a worthy winner of post-of-the-month on Only Dead Fish, and when Martin …

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Unknown Unknowns: The Problem of Hypocognition

In 1806, entrepreneur Frederic Tudor sailed to the island of Martinique with a precious cargo. He had harvested ice from frozen Massachusetts rivers and expected to make a tidy profit selling it to tropical customers. There was only one problem: the islanders had never seen ice…. Hypocognition, a term introduced to modern behavioral science by …

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Mice Don’t Know When to Let It Go, Either

Animals, like humans, are reluctant to give up on pursuits they’ve invested in, psychologists report. Suppose that, seeking a fun evening out, you pay $175 for a ticket to a new Broadway musical. Hooked? Read the rest on the original site…

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Rebooting AI – postulates

“We are trapped by Turing’s definition of intelligence. In his famous formulation Turing confined intelligence as a solution to a verbal game played against humans. This in particular sets intelligence as a (1) solution to a game, and (2) puts human in the judgement position. This definition is extremely deceptive and has not served the …

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How to Give Humble Feedback

Andy Grove once told me, over a cup of Jamocha Almond Fudge ice cream at Baskin Robbins in Los Altos, “Fucking Steve [Jobs] always gets it right.”   “Nobody’s always right,” I said. “I didn’t say Steve IS always right. I said he always GETS it right. Like anyone, he is wrong all the time, …

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Prisoners of Geography

Interested in how the world came into its current political shape? Want to better equipped to second guess the next manoeuvres of the global stage by Putin or Xi?

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