Category Archive For "Why Watch Me Think?"
How full of crap is your product and brand?
(The Demonisation of the Food and Beverage Industry – an Australian perspective)
Pulling rabbits (and the world’s best sentiment based search engine for video content) out of a hat
This ‘simple’ tool enables organisations to accurately pin point and analyse the spoken word, behaviour and emotion within their global video assets and then clip, share and embed the videos created.
Tinkering with Disruption: Interview with Alistair Vince, Chief Tinkerer, Watch Me Think
There was another realisation: that they functioned better as a team when they were having fun. And Watch Me Think is a business that takes fun very seriously, believing it leads to more effective teamwork. Interview with Alistair Vince, Chief Tinkerer, Watch Me Think in FDIN.
Finding wonder in the ordinary
When remembering John Webster (creative director, BMP), Dave Trott tells us how John looked to answer the question what are real people doing? to come up with ideas/insights for adverts that then went on to win major advertising awards.
Use Your Customers as Ethnographers
When it comes to discovering unmet customer needs and innovation opportunities,there’s no substitute for in-the-moment, in-context observation for making meaning out of the complex weave of emotion and rationality that drives consumer behavior.
Faster innovation and “Stealing with pride”
Stealing with pride is such an effective strategy for anyone trying to innovate faster, especially when R&D budgets are limited
Packaging innovation lessons we can learn from “Glad Wrap”
After investing in the development and launch of new packaging, Clorox (who make Glad Wrap) is now investing in promoting the old packaging in an attempt to claw back the lost market share.
Innovation without the bullshit
The words used to describe innovation processes are normally so long-winded and full of acronyms, that it sounds like we are developing a new spaceship, not a tin of beans.
Stop Putting Your Shelves On My Pages – Online vs In-store (UK)
Watch Me Think’s Tinkerer in Chief, Alistair Vince, made this presentation at the July 2015 FDIN Omnichannel Seminar “How do People Buy Food in 2015”
Consumer-led packaging development in 96 seconds
Helping Global packaging teams connect with the real consumer experience throughout the packaging development process, remains one of the most popular applications of digital immersions.
A huge thanks to our video editing team and the “Thinkers” who allowed us to use some of their experiences to help explain why in just over 90 seconds!