Category Archive For "Why Watch Me Think?"
Boosting the sales of your new products in 2015
Once they have been launched, one of the most effective ways brands can maximise the sales of their new products, is to conduct immersions with their biggest fans as well as their rejecters a few weeks or months after the product has been launched.
Defining “acceptable business practice” for Australian retailers?
While the retailers’ apologies often sound a little bit like an apology for getting caught, there remains insufficient debate or clarity about what is and what is not “acceptable business practice” when it comes to the grocery retailers’ dealings with suppliers.
3 techniques for more consumer led innovation
One of the most frequently stated goals our Global clients articulate to us, is to have a more consumer led and consumer connected innovation process.
Global FMCG manufacturers are increasingly adopting a centralised Innovation structure, whereby category innovation is developed in one location and then rolled out Globally. At the same time, research budgets are under pressure and travel restrictions or bans are commonplace. The opportunity to connect with consumers Globally, under these conditions, is often very limited.
Online: off kilter
The mainstream UK grocers have been tripping themselves up all year and everyone has been laying into them while they’re down.
Yet online grocery is marked out as the rare success story, but we’ve been at this for a while, so set it in its context: why haven’t those out-of-town sheds gone the same way as the bookstores? Why are people still shopping there when you consider the traffic, parking, weather, other people, limitations on what you can fit in the car, and everything else you’d rather be doing? Something must be wrong somewhere. Why don’t I do my grocery shopping online? I must be target group 1. But they’ve never asked me why I don’t.
“Super Animals” Promotion – Another success story with shoppers
For the second time in a few months, Woolworths have created a promotion in Australia, that has captured the imagination of children and changed the shopping behaviour of their parents. Following the success of the Dreamworks promotion earlier in the year, we have once again been inundated with freethinks from shoppers, who are sharing how …
3 ways brands can tell more inspiring stories
We are lucky enough to have some of the smartest folks in the FMCG World shaping how we evolve our solutions. Their ongoing generosity, in terms of both ideas and encouragement is something that we are continually amazed by and extremely grateful for.
The part of the stage gate process that has been forgotten
Post launch reviews are one of the simplest ways in which our clients have started to see their new product launches through a consumer and a shopper lens rather than a marketing one. Developing and launching new products takes an incredible amount of blood, sweat and tears and yet once they have been launched, there …
Own Label vs. Branded: the closing quality gap
We launched our UK People Behind the Headlines series this month – and the first title we chose was ‘Own Label vs. Brands’. We got so much content back from our thinkers that we ended up making 6 films on this subject. What the consumer thinks they know about Own Label When brand doesn’t matter, so …
The Ageing consumer
Our latest consumer film is on the ageing consumer and we had videos (made on smartphones by our thinkers) from people between the ages of 60 and 98 which shows the difficulty of understanding this sector. However, lots of themes came through including; they feel an ignored group (from a marketing perspective) they have more …
Survivalist strategies, Emotive Impulses
Last month we invited our thinkers to respond to the question, ‘how are you making the money go further?’ using the video function on their smartphones. They showed us into their homes, how they are budgeting better, how their shopping habits have changed, how they are changing their meal occasions, and how they perceive value …