The100 Newsletter
Get the latest insights knowledge in your inbox.
And pass off our horizon scanning as your own.
Sign up your soul here. Pets taken in part exchange.
✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Here’s your latest kicked sandcastles:

Grab some popcorn… A lil’ while back we shared Mark Ritson’s article on Liquid Death neglecting product. But now…

Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9 principles for being better…

“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”

Imposter imposters As Tim Minchin said of imposter syndrome: I know we’ve all got it but it’s a bit…

Contrast, not constant Certainly we are evolutionarily wired to notice contrasts, not constants. Been lucky enough to go on…

“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a brilliant…

In praise of terrific arguments We shouldn’t avoid robust, passionate, biased argument. In fact, under the right conditions, it…

Expressed user need This 101 on user needs is excellent. It contains (and links to) all you need to…

Are you a hanger or a dumper? Richard Shotton features on The Day One podcast. He’s discussing his 3…

Painting with numbers Hannah Fry discusses visual thinking. It’s fascinating how it can reveal what would otherwise remain invisible,…

The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable…

When the numbers don’t add up (on their own) Among the many problems with the world? Our tendency to…