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Here’s your latest kicked sandcastles:
The artificial intelligentsia Back in 1966, an MIT professor called Joseph Weizenbaum invented the first chatbot. Many of the…
Those 2 letters again… Unlike the metaverse (remember that?!) and NFTs, it feels like generative AI is here to…
“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”
Game, set, match At first, I thought it sounded ridiculous, but I’ve become more and more convinced after reading…
Learning from the master I’m old enough to remember the great BT It’s good to talk ads. But regardless…
Storytelling: The bad How many strategies fail not because they’re bad, but because they’re expressed in a way that…
Flabby strategic thinking “Too many objectives fall into one of two camps. Either they are analytical and devoid of…
I presented (at IIEX in Amsterdam) a few weeks ago on how our obsession with data is causing the…
Binning the blinkers Trusting your intuition is something we’re often told to do. It’s romantic even. The idea that…
Pope / Catholic. Bear / woods. Advertising? In crisis? The ever magnificent Rory Sutherland explains this is partly due…
Procter’s Gamble I was going to write something about the Gillette campaign. And then I read this. You know…
We’re back (panic over). Popping bubbles Years past, we’ve talked quite a bit about empathy and understanding the consumer better….
Pensive chin stroking. Light chuckling. Exasperated eye rolling. We’ve hopefully had you doing all of the above whilst reading The100 this…
“Narcissism described as Strategy” Okay, stand back. This is powerful stuff and not for the faint hearted MRXer. It’s…
Just say “no” Gareth Kay writes brilliantly about Brand Rot. A 5 mins read. It’s worth it: “Brands that…
Doubt yourself At our October shindig in London – the Power of Finding your Truth in Marketing – Joe…
The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth…
Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that…