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Here’s your latest kicked sandcastles:
Those 2 letters again… Unlike the metaverse (remember that?!) and NFTs, it feels like generative AI is here to…
Listen to the consumer, or… not? First up, a clip of Steve Jobs explaining how Apple made a list…
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Pope / Catholic. Bear / woods. Advertising? In crisis? The ever magnificent Rory Sutherland explains this is partly due…
Procter’s Gamble I was going to write something about the Gillette campaign. And then I read this. You know…
We’re back (panic over). Popping bubbles Years past, we’ve talked quite a bit about empathy and understanding the consumer better….
Pensive chin stroking. Light chuckling. Exasperated eye rolling. We’ve hopefully had you doing all of the above whilst reading The100 this…
“Narcissism described as Strategy” Okay, stand back. This is powerful stuff and not for the faint hearted MRXer. It’s…
Just say “no” Gareth Kay writes brilliantly about Brand Rot. A 5 mins read. It’s worth it: “Brands that…
Doubt yourself At our October shindig in London – the Power of Finding your Truth in Marketing – Joe…
The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth…
Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that…