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Here’s your latest kicked sandcastles:
![The100: Artificial inquisitiveness, brand purpose and French exits](https://blog.watchmethink.com/wp-content/uploads/2023/07/shutterstock_730657156-jpg.webp)
“The road to hell is paved with good intention” Nick Asbury spoke a metric tonne of sense in his…
![The100: Mondeo Man, museum of brands, and Malcolms](https://blog.watchmethink.com/wp-content/uploads/2023/06/shutterstock_2290241233-jpg-e1687431679818.webp)
Soccer moms and NASCAR dads “A common trick to make a target group sound like it’s worth focusing on…
![](https://blog.watchmethink.com/wp-content/uploads/2023/08/Speechmarks@2x.png)
“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”
![The100: Evel trains and the importance of zero](https://blog.watchmethink.com/wp-content/uploads/2017/12/thomas-stunts.jpg)
In this edition of The100: your technological past, how zero is the best number, and Extreme Thomasing
![The100 - market research newsletter with a tangy twist](https://blog.watchmethink.com/wp-content/uploads/2017/12/Copy-of-Copy-of-Copy-of-The100.jpg)
In this issue of The100: how businesses need to look harder for longer at "continuation probabilities", the 8 ways…
![The100 - market research newsletter with a tangy twist](https://blog.watchmethink.com/wp-content/uploads/2017/11/Copy-of-Copy-of-The100.jpg)
In this issue of The100: a margarine anecdote, defying your company's Brand Police, and avoiding yourself on your last…
![The100: Fetishized, confabulated, homeboy research](https://blog.watchmethink.com/wp-content/uploads/2017/11/handcuffs-2773818_960_720-768x503.jpg)
In this issue of The100: different shades, shapes and forms of research; how fake news is a devil of…
![The100: Lines, stories and choices…](https://blog.watchmethink.com/wp-content/uploads/2017/10/2books-1245690_960_720.jpg)
The 12 ways to tell a story… OK, there are some outliers, but here’s a fantastic summary. The short…
![Brandon Blinkenberg [CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons](https://blog.watchmethink.com/wp-content/uploads/2018/04/1024px-Toiletpapier_Gobran111-e1592385874126-768x426.jpg)
Our Fantasy Dinner Party Guest List just grew Canapes perennially at the ready for Dave (Trott), Rory (Sutherland) and Bob (Hoffman). Extra place…
![The100 - market research newsletter with a tangy twist](https://blog.watchmethink.com/wp-content/uploads/2017/09/The100.jpg)
New edition of The100 is out. In amongst this outpouring: verbal gender tropes in movies, tuning out the kids,…
![The100: That’s here. That’s home. That’s us.](https://blog.watchmethink.com/wp-content/uploads/2017/07/pexels-krisof-1252890-768x432.jpg)
Insert label here The assumptions we make, and the subsequent labelling we apply, is always a dangerous pastime. So…
![The100: Since when was your life just a stream?](https://blog.watchmethink.com/wp-content/uploads/2018/04/dave_trott-no_less.jpg)
Since when was your life just a stream? I’m thinking of taking a bunch of 100ers (that includes you) to…