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See you in Chicago? Roll up, roll up! Tickets for our in person event Humans & AI: How do…

Shipmates wanted It’s all systems go here at Watch Me Think towers and we’re looking for 2 new people…

“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”

The best of the best Jeremy Bullmore is the mother, father and extended family of all advertising legends. And,…

Horses run the world Ever wondered why the distance between US train rails is 4 feet, 8.5 inches? In…

Product Gets Me Every Time A reminder from Mark Ritson to ensure that product isn’t the forgotten P of…

State of the (research) nation Rhea Fox, Paperchase’s chief digital officer, spoke a metric tonne of sense at the…

Colin Firth has an effect on me too, Mark In his latest serving of sense, Mark Ritson has written…

Strategy? Discuss. For us insight folk, the route to the mahogany table is via research that is strategic and…
Marriages taken in part-exchange The IKEA Effect is an interesting bias whereby we value things that require more effort…

Be brief, be better A study last year by BetterBriefs caused a core reactor meltdown after finding 80% of…
![The100: Nicey-nicey ads, real strategy, and nessecarily [sic]](https://blog.watchmethink.com/wp-content/uploads/2022/07/R1747931-01-768x432.webp)
No such thing as ‘strategic planning’ Roger Martin, Professor Emeritus at University of Toronto’s Rotman School of Management, shares…