Entries Written By Fran Benoist
How to reduce the threat of being delisted, in under 3 months, without breaking the bank
3 pieces of advice for anyone spinning insights and shopper plates: Eat your greens Put hedgehog holes in fences Review your new product launches As the prospect of further range rationalisation continues to insist upon its presence, number 3 has never been more important. And the only way to keep your seat at the mahogany …
#Empathy19 Highlights: Consumer Closeness
A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer …
#Empathy18 Highlights: Finding Your Truth in Marketing
Finding Your Truth in Marketing How to find and communicate the truth, and challenge the lie, to ensure you and your company make decisions on fact, not fiction. A nose for nonsense Joseph O’Leary from Full Fact booted off the day by talking about how we can spot misinformation. Most often false claims are based …
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.
Thinking, Fast and Slow
In short, it’s pretty much Kahneman’s lifetime’s work.
Oh and he won the Nobel Prize for it. So, ya know, it’s pretty good….
Nudge: Improving Decisions About Health, Wealth and Happiness
By understanding how people settle on a decision, we can help them to make better ones. And we can even do so without restricting their choice. Instead, we just need to nudge them in the right direction.
Predatory Thinking
When a predatory thinker hits a problem they can’t solve, they move upstream, change the context and turn it into a problem that they can solve.
Hegarty on Creativity: There are No Rules
This pocket sized bible covers improving, nurturing and sustaining creativity.
ReWork: Change the Way You Work Forever
The Watch Me Think founding fathers drew heavily from this book when forming the company and sewing its principles. The fact that, 7 years later, the company is a success and these principles are still evident is a sure sign that this book was flipping useful.
101 Contrarian Ideas About Advertising
This book nets the general thoughts, musings and put-downs from an advertising great, Mr Bob Hoffman. All 101 of them to be precise.