Entries Written By Fran Benoist
The100: failed social experiments, 2022 trends (obvs) and rubber fig trees
Happy New Year and all that (at what point should we stop saying that?); welcome to another year of poking bears and kicking sandcastles in The100. Are you sitting comfortably? The not-yet-trending report Trend predictions are often as much use as an inflatable dartboard. Yet Pinterest may just be onto something with their Pinterest Predicts …
The100: Best of 2021
To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into the archives and dusted off the 10 most popular links featured in The100 during 2021. Best enjoyed with a brew, as always. In joint 10th 22 innovations that’ll change the world, the sonic extinguisher being a personal favourite. And while …
The100: Mind reading, bias firewalls and the Mars Rover
Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of the document is to help us ask better questions, broaden perspectives and do more representative work. It’s advertising focused, but applies itself just as well to research. Also excellent is The Outside Directory, which lists UK creatives from everywhere …
How to reduce the threat of being delisted, in under 3 months, without breaking the bank
3 pieces of advice for anyone spinning insights and shopper plates: Eat your greens Put hedgehog holes in fences Review your new product launches As the prospect of further range rationalisation continues to insist upon its presence, number 3 has never been more important. And the only way to keep your seat at the mahogany …
#Empathy19 Highlights: Consumer Closeness
A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer …
#Empathy18 Highlights: Finding Your Truth in Marketing
Finding Your Truth in Marketing How to find and communicate the truth, and challenge the lie, to ensure you and your company make decisions on fact, not fiction. A nose for nonsense Joseph O’Leary from Full Fact booted off the day by talking about how we can spot misinformation. Most often false claims are based …
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.
Thinking, Fast and Slow
In short, it’s pretty much Kahneman’s lifetime’s work.
Oh and he won the Nobel Prize for it. So, ya know, it’s pretty good….
Nudge: Improving Decisions About Health, Wealth and Happiness
By understanding how people settle on a decision, we can help them to make better ones. And we can even do so without restricting their choice. Instead, we just need to nudge them in the right direction.
Predatory Thinking
When a predatory thinker hits a problem they can’t solve, they move upstream, change the context and turn it into a problem that they can solve.