Entries Written By Fran Benoist
The100: failed social experiments, 2022 trends (obvs) and rubber fig trees
Happy New Year and all that (at what point should we stop saying that?); welcome to another year of poking bears and kicking sandcastles in The100. Are you sitting comfortably? The not-yet-trending report Trend predictions are often as much use as an inflatable dartboard. Yet Pinterest may just be onto something with their Pinterest Predicts …
The100: Best of 2021
To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into the archives and dusted off the 10 most popular links featured in The100 during 2021. Best enjoyed with a brew, as always. In joint 10th 22 innovations that’ll change the world, the sonic extinguisher being a personal favourite. And while …
The100: Mind reading, bias firewalls and the Mars Rover
Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of the document is to help us ask better questions, broaden perspectives and do more representative work. It’s advertising focused, but applies itself just as well to research. Also excellent is The Outside Directory, which lists UK creatives from everywhere …
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.
Thinking, Fast and Slow
In short, it’s pretty much Kahneman’s lifetime’s work.
Oh and he won the Nobel Prize for it. So, ya know, it’s pretty good….
Nudge: Improving Decisions About Health, Wealth and Happiness
By understanding how people settle on a decision, we can help them to make better ones. And we can even do so without restricting their choice. Instead, we just need to nudge them in the right direction.
Predatory Thinking
When a predatory thinker hits a problem they can’t solve, they move upstream, change the context and turn it into a problem that they can solve.
Hegarty on Creativity: There are No Rules
This pocket sized bible covers improving, nurturing and sustaining creativity.
ReWork: Change the Way You Work Forever
The Watch Me Think founding fathers drew heavily from this book when forming the company and sewing its principles. The fact that, 7 years later, the company is a success and these principles are still evident is a sure sign that this book was flipping useful.
101 Contrarian Ideas About Advertising
This book nets the general thoughts, musings and put-downs from an advertising great, Mr Bob Hoffman. All 101 of them to be precise.