The100: Mind reading, bias firewalls and the Mars Rover

Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of the document is to help us ask better questions, broaden perspectives and do more representative work. It’s advertising focused, but applies itself just as well to research. Also excellent is The Outside Directory, which lists UK creatives from everywhere …

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Predatory Thinking

When a predatory thinker hits a problem they can’t solve, they move upstream, change the context and turn it into a problem that they can solve.

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ReWork: Change the Way You Work Forever

The Watch Me Think founding fathers drew heavily from this book when forming the company and sewing its principles. The fact that, 7 years later, the company is a success and these principles are still evident is a sure sign that this book was flipping useful.

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