Entries Written By Fran Benoist
Herd: How to change behaviour by harnessing our true nature
Herd outlines the underlying principles of mass behaviour through examples, such as the London riots, and guides you through applying these principles to marketing.
Perennial Seller: The Art of Making and Marketing Work that Lasts
Some success stems from luck, whilst others argue that it’s all in the timing. But by Holiday’s reckoning, it ain’t that easy.
A Guide to Queuing
The most British thing you’ll ever read. And if Wimbledon are reading, hollaaa! We’ll do you some research ‘n stuff.
The Wiki Man
This book comprises a mixture of Sutherland’s interviews, articles and tweets. Ultimately, its Rory’s general musings on the world of advertising, marketing, and beyond.
The Choice Factory
For those looking to allow themselves some armbands before skidding into the deep end of behavioural economics.