Entries Written By Fran Benoist
Copy, Copy, Copy
Why struggle to muster an ‘original idea’ (whatever that means) when you can just copy something that’s worked before?
Do Purpose: Why Brands with a Purpose Do Better and Matter More
Why your business should be purpose driven and, once persuaded (because he will persuade you), how you can implement it. He also throws in the odd tip on being an all round business extraordinair too.
Herd: How to change behaviour by harnessing our true nature
Herd outlines the underlying principles of mass behaviour through examples, such as the London riots, and guides you through applying these principles to marketing.
Perennial Seller: The Art of Making and Marketing Work that Lasts
Some success stems from luck, whilst others argue that it’s all in the timing. But by Holiday’s reckoning, it ain’t that easy.
A Guide to Queuing
The most British thing you’ll ever read. And if Wimbledon are reading, hollaaa! We’ll do you some research ‘n stuff.
The Wiki Man
This book comprises a mixture of Sutherland’s interviews, articles and tweets. Ultimately, its Rory’s general musings on the world of advertising, marketing, and beyond.
The Choice Factory
For those looking to allow themselves some armbands before skidding into the deep end of behavioural economics.
To Sell Is Human: The Surprising Truth About Moving Others
If, at any point, you try to move others and influence behaviour, then, like it or not, you’re in sales. Ultimately, this book completely shifts opinions on what it means to sell.
How To Be F*cking Awesome
Dan Meredith is doing pretty darn well for himself. Each chapter in his book contains tips which he used to get and keep himself there.
The Power of Moments
Positive moments don’t have to be in the hands of fate, we can engineer them by adding certain elements. We can manipulate a situation to become timeless.