Entries Written By Fran Benoist
How Brands Grow: What Marketers Don’t Know
This book uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie.
Short Musings: Going social media cold turkey
How much have I missed whilst staring down?
How much have we all missed?
It’s time to start looking up.
We’re at the Mercy of the Consumer Subconscious
They can’t post rationalise the irrational. They can’t identify the unidentifiable. They can’t know the subconscious.
Short musings: The chili principle
If we aren’t bricking it, we aren’t trying hard enough.
Us in a 120 Second Nutshell
“We watch homemade tapes…. Wait, no, not those kind! Hey, come baccckkkk.”
Calling Friends of Watch Me Think
We’re looking for more who are willing for us to visit them for an hour or so. We want to see where you work, hear what you do and understand your average day. What do you enjoy? What are your goals? Where can we help?
Above: The turtleneck twins on the most recent Watch Me Think school trip
5 reasons our research videos are different (and better!) than vox pop videos
We’re often called a vox pop video agency. However, every time we hear it, we die a little inside.
Coaxing Back Your Creative Mojo
Getting into the creative groove can be, well, thoroughly ungroovy. So here are some ways to coax back your mojo.
[Video] The Customer Insight Technique to Incite
The word ‘impact’ hangs around a customer insight technique like a dark cloud. And rightly so. Insights need to incite.
5 things you didn’t know you could do with our free video analysis software
We think these 5 things alone make SearchEditShare.video a strong contender for the best video analysis tool out there. Add in the fact that it’s free, and you’ve got your game changer.