Why struggle to muster an ‘original idea’ (whatever that means) when you can just copy something that’s worked before?

Why your business should be purpose driven and, once persuaded (because he will persuade you), how you can implement it. He also throws in the odd tip on being an all round business extraordinair too.

Herd outlines the underlying principles of mass behaviour through examples, such as the London riots, and guides you through applying these principles to marketing.

Some success stems from luck, whilst others argue that it’s all in the timing. But by Holiday’s reckoning, it ain’t that easy.

The most British thing you’ll ever read. And if Wimbledon are reading, hollaaa! We’ll do you some research ‘n stuff.

This book comprises a mixture of Sutherland’s interviews, articles and tweets. Ultimately, its Rory’s general musings on the world of advertising, marketing, and beyond.

For those looking to allow themselves some armbands before skidding into the deep end of behavioural economics.