Category Archive For "Comment"
Online: off kilter
The mainstream UK grocers have been tripping themselves up all year and everyone has been laying into them while they’re down.
Yet online grocery is marked out as the rare success story, but we’ve been at this for a while, so set it in its context: why haven’t those out-of-town sheds gone the same way as the bookstores? Why are people still shopping there when you consider the traffic, parking, weather, other people, limitations on what you can fit in the car, and everything else you’d rather be doing? Something must be wrong somewhere. Why don’t I do my grocery shopping online? I must be target group 1. But they’ve never asked me why I don’t.
3 Questions I would love to ask the ACCC
1) If an Australian grocery retailer introduced a club, whereby the top ten manufacturers in Australia were “invited” to give them 1.5% of sales made through their stores, in addition to existing trading terms, what do the think the impact would be on the FMCG industry in the country and what would the Australian Competition …
What’s Natural?
Well here we are then. 2013. We had a lovely 2012. Way above all our expectations and we’re extremely lucky to be working with some of the biggest fmcg companies in the world. It’s been fantastic and they’ve really helped us every month shape and develop our offering to them. Thanks to them, we’re completely …
The Ageing consumer
Our latest consumer film is on the ageing consumer and we had videos (made on smartphones by our thinkers) from people between the ages of 60 and 98 which shows the difficulty of understanding this sector. However, lots of themes came through including; they feel an ignored group (from a marketing perspective) they have more …
Immerse yourself. Others are already
Many companies are trying to get closer to their consumers, customers, shoppers, fans, whatever they want to call them – people that interact with their product or service. Whilst their intentions are good, often their actions aren’t. In this case words are speaking louder than actions. It’s not that they don’t realise the value of …
London calling
In just under 2 weeks the London office of Watch Me Think opens, ready for the new year, following some great successes from the Australian office since it opened in the second half of 2011. We’re working with some amazing clients, as I’ve written about before, and the list just keeps growing. These clients are …
Building & managing a community
Here at watchmethink we like to be clear where we stand in important matters of debate – such as how you build a community… Today we take the side of Jason McKey who gives the secret of community management in 10 words (yes words, not points). 1. Listen 2. Reach Out 3. Keep Investing in …
By 2012, 90% of data will be video
Really? Oh that is good news (especially for us). Before you think that this is a figure that we made up just to make ourselves feel better, it’s actually a quote from Cisco‘s Chief Futurist, Dave Evans. He did a live Talk2Cisco broadcast at the end of July where he talked about the internet of …
Make customers your number 1 priority
We’re always interested in seeing what people are saying about how companies should interact with consumers. Over at Blogging Innovation a recent piece on Reinventing Customer Relationships highlights Making Customers your number 1 priority. They go on to describe what companies should be looking at when running their business. These include How would we go …
Working with clients, not for…
We’re excited to be working with our clients for a number of reasons. What we like is their willingness to work with us, to buy into the idea we had a few years ago that we’ve turned into reality. It’s a great feeling. Each new client that comes on board helps us reaffirm that belief …