Category Archive For "Comment"
3 Questions I would love to ask the ACCC
1) If an Australian grocery retailer introduced a club, whereby the top ten manufacturers in Australia were “invited” to give them 1.5% of sales made through their stores, in addition to existing trading terms, what do the think the impact would be on the FMCG industry in the country and what would the Australian Competition …
What’s Natural?
Well here we are then. 2013. We had a lovely 2012. Way above all our expectations and we’re extremely lucky to be working with some of the biggest fmcg companies in the world. It’s been fantastic and they’ve really helped us every month shape and develop our offering to them. Thanks to them, we’re completely …
The Ageing consumer
Our latest consumer film is on the ageing consumer and we had videos (made on smartphones by our thinkers) from people between the ages of 60 and 98 which shows the difficulty of understanding this sector. However, lots of themes came through including; they feel an ignored group (from a marketing perspective) they have more …
Immerse yourself. Others are already
Many companies are trying to get closer to their consumers, customers, shoppers, fans, whatever they want to call them – people that interact with their product or service. Whilst their intentions are good, often their actions aren’t. In this case words are speaking louder than actions. It’s not that they don’t realise the value of …
London calling
In just under 2 weeks the London office of Watch Me Think opens, ready for the new year, following some great successes from the Australian office since it opened in the second half of 2011. We’re working with some amazing clients, as I’ve written about before, and the list just keeps growing. These clients are …
Working with clients, not for…
We’re excited to be working with our clients for a number of reasons. What we like is their willingness to work with us, to buy into the idea we had a few years ago that we’ve turned into reality. It’s a great feeling. Each new client that comes on board helps us reaffirm that belief …
Community pay day = happy days
Wow. We’ve just finished our first period of being live and it’s been a little on the busy side. The great news is that at the end of last week we paid out to our community – the first pay out we have given. It’s great to get this one under our belts as we …
Building & managing a community
Here at watchmethink we like to be clear where we stand in important matters of debate – such as how you build a community… Today we take the side of Jason McKey who gives the secret of community management in 10 words (yes words, not points). 1. Listen 2. Reach Out 3. Keep Investing in …
Start ups – things to remember
We’ve been reading lots of things about start ups – one that stuck with us was an article written back in 2009 which listed things you have to get right. Well we’re here no so let’s look at how we’ve done so far. 1. Pick good cofounders – so far so good. 2. Launch fast …
Why we’re blogging
As you know, we’re a start up. One with very big ambitions. This guest post hosted by the team at Techcrunch breaks down the reasons why startups need to blog – we thought we’d share why we’re doing it using their very helpful structure. 1. Why are we blogging? We care about ‘accessing customers, reaching …