For the second time in a few months, Woolworths have created a promotion in Australia, that has captured the imagination of children and changed the shopping behaviour of their parents. Following the success of the Dreamworks promotion earlier in the year, we have once again been inundated with freethinks from shoppers, who are sharing how …

We are lucky enough to have some of the smartest folks in the FMCG World shaping how we evolve our solutions. Their ongoing generosity, in terms of both ideas and encouragement is something that we are continually amazed by and extremely grateful for.

Post launch reviews are one of the simplest ways in which our clients have started to see their new product launches through a consumer and a shopper lens rather than a marketing one. Developing and launching new products takes an incredible amount of blood, sweat and tears and yet once they have been launched, there …

Last month we invited our thinkers to respond to the question, ‘how are you making the money go further?’ using the video function on their smartphones. They showed us into their homes, how they are budgeting better, how their shopping habits have changed, how they are changing their meal occasions, and how they perceive value …

What consumer should your company target to get ideas from? Is it via a co-creation website and the consumers that participate in those – idea hungry consumers who know they have good ideas that should be heard? Or is it via observing consumers thinking aloud in their own environment, consumers that aren’t targeted by the …

“Competitor knowledge is crucial” “Understanding our competitors is a KPI for many of us” “We have a whole department dedicated to CI” These phrases (and more) we hear daily within whatever business we work for. It’s a natural instinct to want to know more and more about ‘the competition’. Better CI gives you a chance …

OPD focuses on the improvement of products that are already in circulation. Incremental changes that *hopefully* make the product better. Many big brands are now using Watch Me Think to see how their current portfolio of products are being used in home. They’re doing this because they want to see what problems customers are running …

As we’re doing more and more appointments, both in UK and Aus, we’re starting to receive tremendous feedback from our clients that we’re working with so thought we’d share a few of these so you can see the reaction we’re getting. ‘Like focus groups but without the numpties’ (we like that one) ‘Consumers are completely …

Claire Beale in her Campaign leader last week said, ‘2012 is a good time to be starting out, or starting up, or stopping, rethinking and starting again’. She adds that ‘ditching the corporate frustrations in favour of a new approach has got to be an exhilarating choice’. Whilst we’re not an agency, the sentiment is 100% relevant …