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Here’s your latest kicked sandcastles:

Death by monetisation The social internet is dead. “[…] the internet, as we have known it, has evolved from…

GLP-1 > GPT Everyone is talking non-stop about a tech that’s changing lives. No, not GPT, but GLP-1s (colloquially…

“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”

Learning from the master I’m old enough to remember the great BT It’s good to talk ads. But regardless…

Storytelling: The bad How many strategies fail not because they’re bad, but because they’re expressed in a way that…

Flabby strategic thinking “Too many objectives fall into one of two camps. Either they are analytical and devoid of…

I presented (at IIEX in Amsterdam) a few weeks ago on how our obsession with data is causing the…

Binning the blinkers Trusting your intuition is something we’re often told to do. It’s romantic even. The idea that…

Pope / Catholic. Bear / woods. Advertising? In crisis? The ever magnificent Rory Sutherland explains this is partly due…

Procter’s Gamble I was going to write something about the Gillette campaign. And then I read this. You know…

We’re back (panic over). Popping bubbles Years past, we’ve talked quite a bit about empathy and understanding the consumer better….

Pensive chin stroking. Light chuckling. Exasperated eye rolling. We’ve hopefully had you doing all of the above whilst reading The100 this…