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Listen to the consumer, or… not? First up, a clip of Steve Jobs explaining how Apple made a list…

The Kolenda Code Nick Kolenda has picked up a controller, hammered in Up, Up, Down, Down, Left, Right, Left,…

“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”

Make yourself a cup of tea, and whilst sipping your brew, have a read of how the word ‘tea’…

Insight teams are changing? True or not? Have a read. I’d be interested in what you think. Are you an…

(Drum roll…) The 10th most popular piece from 2017 was… 8 creative ways to share your research. We spend…

In this edition of The100: your technological past, how zero is the best number, and Extreme Thomasing

In this issue of The100: how businesses need to look harder for longer at "continuation probabilities", the 8 ways…

In this issue of The100: a margarine anecdote, defying your company's Brand Police, and avoiding yourself on your last…

In this issue of The100: different shades, shapes and forms of research; how fake news is a devil of…

The 12 ways to tell a story… OK, there are some outliers, but here’s a fantastic summary. The short…
![Brandon Blinkenberg [CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons](https://blog.watchmethink.com/wp-content/uploads/2018/04/1024px-Toiletpapier_Gobran111-e1592385874126-768x426.jpg)
Our Fantasy Dinner Party Guest List just grew Canapes perennially at the ready for Dave (Trott), Rory (Sutherland) and Bob (Hoffman). Extra place…