Tag Archive For "The100"
The100: interstitial viewing, everybody lying and the Righteous Brothers
Creativity being killed by data THE (Sir) John Hegarty is pretty damning over what data has done to marketing and advertising: “Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” He goes on: “The focus on data is the root cause of the …
The100: being wrong, dispensing Ketchup and drawing some mud
Good news! You can be wrong In fact, you can also spend less on innovation and claim that a meeting which has no objective will be more productive than those with one. What’s not to like! Admitting you don’t know – explores whether having intellectual humility leads to greater discovery, learning and progress.I think I might …
The100: cyanide, underwriters and black hole moons
Glass half full, half empty, or laced with cyanide? ‘The world needs a dose of realism’ and I agree with Tim (and Hans) in this piece highlighting how the world is not as gloomy as people think. In fact, our next event Oct 11th in London will be on Attention Tuning – helping people find the truth …
The100: Tarot Cards, Gnomonists and dishwater
Symbiotic Corporate Altruism? I liked this article about Spotify, not just because I’m an avid user, but also because of this: “We know that we’re only going to be successful as a company if the music industry is successful. That’s why we don’t think of ourselves as just the R&D department of Spotify – but …
The100: chimps, humans and Donkey Kong
“That’s my birthday too!” Ever met someone who has the same birthday as you? Thought it a bit of a coincidence? Well, if there are 23 people in a room there is >50% chance of 2 people sharing the same birthday. Take this brilliant interactive birthday paradox for a spin yourself. Now if only there was …
The100: this vs that, context vs content, and Godzilla.
Light : Glue : Web A fantastic explanation of how stories can be used in a number of different ways. As light: “to illuminate the past, present and future” As glue: “for building community through empathy and coherence” And as a web: “to reauthor the web of narratives we live in” Genuinely brilliant. Delivering the …
The100: Rituals, hidden formulas and ‘the freakiest show in town’
What a super market! Supermarkets are changing – at last! The first supermarket to have an aisle that is free of any plastic packaging was launched in Amsterdam recently. And it’s not the only plastic that may disappear from shops soon – that’s if Amazon Go (in the US) and the CoOp (in the UK) can effectively consign …
The100: Direct from the internet of unmonetisable enthusiasms
“Let’s look at what’s being done, and do something different” I can’t explain how much I love this: Dave Trott’s concern (30 years ago) that his team were just doing the same thing as everyone else. His advice back then, along with the quote in the sub-head, and which resonates even now: “Question the brief more, …
The100: “Insane and out of touch”
Make yourself a cup of tea, and whilst sipping your brew, have a read of how the word ‘tea’ spread around the world and then push on with the rest of this week’s The100. Don’t look for great ideas Look for a great problem. Even better: find a problem that no-one else realized existed. It’s …
The100: “Undifferentiated forgettable cultural landfill”
Insight teams are changing? True or not? Have a read. I’d be interested in what you think. Are you an introvert or an extrovert? Who are you hiring? Do you agree with what Tim (Fonterra) , Alla (KCC) and Jessica (Telefonica) have said? It’s a BIG topic, and a very interesting one. “Undifferentiated forgettable cultural landfill” …