The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth in Marketing event the other week, you’ll realise why we started with the mighty Martin Weigel and his case for chaos revisited. It was a worthy winner of post-of-the-month on Only Dead Fish, and when Martin …

Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that could help a brand achieve cut-through. But today, the pressure to ‘get an insight in (what feels like) an hour’ has never been greater.” Simon Lamey talks about re-finding the customer. It’s so good, I’m going …

Brand is an outcome, not an output Forget pyramids – your company is a lighthouse. Andy Whitlock presents a new analogy for the brand building process: It makes way more sense to start […] from the inside out: To work out what you’re trying to be and how you can be it. It’s a thousand …

Thank your critics No-one likes it when their work is criticised – well, maybe not everyone. But usually it’s hard to take. It feels personal. They obviously don’t understand.  So this is a handy list of 5 things to run through when someone has a go at you. With that said… The problem with all of …

The truth, at a stretch On dating sites, it’s proven that men claim to be taller than they actually are. Richard Shotton,  friend of Watch Me Think and speaker at our event on Fake Views (October 11th in London), cites such examples to illustrate why listening to consumer claims can be misleading. He also uses a classic …

Fake news The future is here and being created in Seattle.  And if it isn’t they will make history say it was just so. If you want to be even more nervous, have a listen to the 50m Audiolab podcast at the bottom of the article. This is all about copy/pasting audio, or even just …

Collateralized debt obligation There’s lots of posts out there on how to tell good stories, but these 9 rules from Michael Lewis offer (to me) something different, from the title above to lovely little takeaways like “Sometimes the better stories are messier.” And “If you want to tell good stories about just your own life, observe …

Good news! You can be wrong In fact, you can also spend less on innovation and claim that a meeting which has no objective will be more productive than those with one. What’s not to like! Admitting you don’t know – explores whether having intellectual humility leads to greater discovery, learning and progress.I think I might …

Glass half full, half empty, or laced with cyanide? ‘The world needs a dose of realism’ and I agree with Tim (and Hans) in this piece highlighting how the world is not as gloomy as people think. In fact, our next event Oct 11th in London will be on Attention Tuning – helping people find the truth …