Entries Written By Alistair Vince
The100: Dun Dun Duuunnnnnn
Dun dun duuuuun! (wait for it…) We’re all being told to tell stories. And we all know the format. A beginning. A middle. An end… ? (Long but good read:) “Conclusions are so last century.” And so it is perhaps from TV land that we should take a lesson into Market Research land. In that …
The100: You’re not mad
Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this year – A Technique for Producing Ideas – here is John Long, group creative director at Ogilvy, telling us why smartphones are killing creativity. I think we …
The100: Mattering not Marketing
Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their advertising campaigns. Where some lead…? It ends with a fantastic quote from former Havas CEO David Jones, ‘it’s not about marketing to consumers, but mattering …
The100: Grey is the new Black
La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to primary research, just a week after Saatchi had told us that planners needed to ‘get away from their laptops and into the homes of their customers’. Ogilvy …