It’s that time of year again, when Mary Meeker unloads her highly anticipated internet trends report for the Code Conference crowd in Rancho Palos Verdes, Calif. Hooked? Read the rest on the original site…

The iconic glass Heinz ketchup bottle was once a staple in family kitchens around the world. Thump, thump…and perhaps one last thump and the red sauce spurted out onto fries, burgers or whatever else was sitting on the dinner plate. Hooked? Read the rest on the original site…

I have a hunch that, if you tried something new, the most important meeting of your day could very well be one that has no clear objectives. One where people share incomplete thoughts and unformed ideas, where no problems actually get solved. That meeting probably sounds like a nightmare to you. Hooked? Read the rest …

If you type “technology indis…” into Google, you are instantly directed to a webpage discussing Arthur C Clarke’s third law: “any sufficiently advanced technology is indistinguishable from magic”. Hooked? Read the rest on the original site…

“I disagree with myself.” This is what a third-grade boy said in front of his math class during a discussion about even and odd numbers. He believed six was both even and odd. When one classmate presented counterevidence, he considered her point. “I didn’t think of it that way,” he said. Hooked? Read the rest …

I’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Hooked? Read the rest on the original site…

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. Hooked? Read the rest on the original site…

At 10 p.m. on the final Wednesday of May, shrouded in the darkness of our basement, my wife and I did something we used to do quite often, but now—in the 23rd year of our marriage—we do only rarely. We sat on our couch and watched a television show at the time it aired. Hooked? …

Written for and first published in the Financial Times on 11 May 2018. Hooked? Read the rest on the original site…

The vast majority of the world’s books, music, films, television and art, you will never see. It’s just numbers. Consider books alone. Let’s say you read two a week, and sometimes you take on a long one that takes you a whole week. That’s quite a brisk pace for the average person. Hooked? Read the …