Entries Written By John Hoctor
Are you just ticking boxes, or kicking butts?
You can develop a relatively cheap, quick and rewarding habit of micro-multi-testing and learning.
Start up culture and not working with assholes
We listed things we felt we would have to be able to say about our company, if we built it, that would justify us all quitting our “proper” jobs to have a crack at this new venture.
2 uses for VoC videos that we’d never thought of before…
In the last 12 months, some of our clients – and their supporting agencies – have used our platform in some creative and ultimately very effective ways.
Watch Me Think shortlisted for Mobile Agency of the Year for the 2nd year
Being nominated by our clients for the 2nd year in a row for this award is the result of a huge collaborative effort and our simple approach to success. We believe the key is in working closely with and listening to our clients – using our shared learnings to evolve better solutions.
Finding the LYNX Effect
Our recent and successful “Watch Kids Think” research revealed what I thought was an incredible observation.
Boys aged 10-12 around the world have been throwing LYNX into their trolley when given the freedom to choose any personal care product.
And I mean any product.
“Walking in Consumers Shoes” (and making a dog’s dinner of it?)
Over the past 5 years we have been working with hundreds of Global insights folk from the Worlds largest FMCG organisations. These people are charged with making their organisation closer to consumers. Globally.
It’s going to be the housewife, in the kitchen, with the internet-of-things rolling pin
Trends 2016: Predictions vs Reality. How well are 2016 market research company predictions translating to consumer actions?
If anyone else calls us “Voxpops” the rabbit gets it
It may sound like an over reaction but if you seriously want to offend me, using the “V” word and Watch Me Think in the same sentence is a pretty good starting point.
“I’ll huff, and I’ll puff, and I’ll tear your packaging open.”
There is a well-known but paradoxically little recognised exercise routine being played out almost daily in kitchens across the planet.
What does it mean to be “Australian Made”
When it comes to what it means to be Australian there is nothing more cliché than this well known greeting, but just what does it mean to be Australian Made on the supermarket shelf in today’s current climate?