Global – March 2018 Jenny Hearne (Watch Me Think) and Julie Davey (Julie Davey Research) gave a presentation at Insights 18 on the power of bringing together the old and the new in terms of methodologies. This 3 min film underlines the benefits of a mixed methodology from a client point of view and features …

If we aren’t bricking it, we aren’t trying hard enough.

USA – October 2017 With the rise of online grocery and even failure of some brick and mortar stores we explore behaviors, delighters, and pain points of the online shopping experience. We dive deeper into implications and strategies for brands in an online marketplace. The rise of grocery delivery services Consumer trends across categories for …

Getting into the creative groove can be, well, thoroughly ungroovy. So here are some ways to coax back your mojo.

That’s a wrap (or is it a wrapping?) for the 2017 Student Packaging Designer of the Year awards.

Content farms on ring roads and bypasses churn out heaps of junk for what, even recently, were reasonable media companies. So a legion of DIY pollsters bombard everyone – not just these poor millennials – with pointless, relentlessly devaluing and utterly ignorable polls.

UK – March 2017 At Insights 2017 Jenny Hearne (Watch Me Think) and Andy Hill (Samworth Brothers) illustrated how internal change can be brought about using a relatively straightforward consumer closeness programme, using authentic consumer footage. If you’d like to see the video of the whole presentation please email us.    

Some manufacturers are treating the major trends that are disrupting their industry as the elephant in the room. How to spot the cracks and avoid the gaps.

Or is that just me?