We were lucky enough to have Richard Shotton, author of Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the individual/brand/product’s …

In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even …

In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego. Stuart talked to us about how Lego uses storytelling to its commercial benefit. It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV. Here’s …

How much have I missed whilst staring down?

How much have we all missed?

It’s time to start looking up.

UK – March/April 2018 This first video in a 3 part study highlighting the categories that consumer think will be affected by the Sugar Levy being introduced in the UK in April 2018. It’s quite an eye opener. Watch out categories outside of Soft Drinks! The consumer has not been educated in what the levy …

Global – March 2018 Jenny Hearne (Watch Me Think) and Julie Davey (Julie Davey Research) gave a presentation at Insights 18 on the power of bringing together the old and the new in terms of methodologies. This 3 min film underlines the benefits of a mixed methodology from a client point of view and features …

USA – February 2018 When Amazon Go launched in Seattle we thought it would be interesting to see what the experience was like (we couldn’t afford the flights to go ourselves) so we sent some of our thinkers to show us and made this short video showcasing what they saw. If you want to see …

If we aren’t bricking it, we aren’t trying hard enough.

USA – November 2017 This presentation highlights daily behaviors, lifestyles, and views on maintaining ones health throughout the aging process. Focusing on boomers and beyond, this webinar highlights: Views on health Habits and products used to maintain health Priorities later in life Brands that fit into the lifestyle & desires from brands If you want …

UK – November 2017 Originally presented at an FDIN conference, in this webinar we hear from Millennials and Gen Z’s who have an intolerance and also those who avoid certain foods out of choice. The webinar focuses on: What their free from diets look like and the foods they’re eating Where they shop and how …