What’s Natural?

Well here we are then. 2013. We had a lovely 2012. Way above all our expectations and we’re extremely lucky to be working with some of the biggest fmcg companies in the world. It’s been fantastic and they’ve really helped us every month shape and develop our offering to them. Thanks to them, we’re completely …

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The Ageing consumer

Our latest consumer film is on the ageing consumer and we had videos (made on smartphones by our thinkers) from people between the ages of 60 and 98 which shows the difficulty of understanding this sector. However, lots of themes came through including; they feel an ignored group (from a marketing perspective) they have more …

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Survivalist strategies, Emotive Impulses

Last month we invited our thinkers to respond to the question, ‘how are you making the money go further?’ using the video function on their smartphones. They showed us into their homes, how they are budgeting better, how their shopping habits have changed, how they are changing their meal occasions, and how they perceive value …

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Don’t just listen… watch

What consumer should your company target to get ideas from? Is it via a co-creation website and the consumers that participate in those – idea hungry consumers who know they have good ideas that should be heard? Or is it via observing consumers thinking aloud in their own environment, consumers that aren’t targeted by the …

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Better competitor intelligence…

“Competitor knowledge is crucial” “Understanding our competitors is a KPI for many of us” “We have a whole department dedicated to CI” These phrases (and more) we hear daily within whatever business we work for. It’s a natural instinct to want to know more and more about ‘the competition’. Better CI gives you a chance …

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Old product development

OPD focuses on the improvement of products that are already in circulation. Incremental changes that *hopefully* make the product better. Many big brands are now using Watch Me Think to see how their current portfolio of products are being used in home. They’re doing this because they want to see what problems customers are running …

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Immerse yourself. Others are already

Many companies are trying to get closer to their consumers, customers, shoppers, fans, whatever they want to call them – people that interact with their product or service. Whilst their intentions are good, often their actions aren’t. In this case words are speaking louder than actions. It’s not that they don’t realise the value of …

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Like focus groups but without the numpties

As we’re doing more and more appointments, both in UK and Aus, we’re starting to receive tremendous feedback from our clients that we’re working with so thought we’d share a few of these so you can see the reaction we’re getting. ‘Like focus groups but without the numpties’ (we like that one) ‘Consumers are completely …

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Looking Good Billy Ray…

Claire Beale in her Campaign leader last week said, ‘2012 is a good time to be starting out, or starting up, or stopping, rethinking and starting again’. She adds that ‘ditching the corporate frustrations in favour of a new approach has got to be an exhilarating choice’. Whilst we’re not an agency, the sentiment is 100% relevant …

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2012 thinking

…brings the usual predictions, thoughts, reviews & lists as to what’s next in every industry. There are a few that have caught our eye @watchmethink over the last few weeks due to their relevance to us and our 2012. The wonderful review of the best blog posts of 2011 from Neil Perkin @Only Dead Fish …

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