“That’s my birthday too!” Ever met someone who has the same birthday as you? Thought it a bit of a coincidence? Well, if there are 23 people in a room there is  >50% chance of 2 people sharing the same birthday. Take this brilliant interactive birthday paradox for a spin yourself. Now if only there was …

Light : Glue : Web A fantastic explanation of how stories can be used in a number of different ways. As light: “to illuminate the past, present and future” As glue: “for building community through empathy and coherence” And as a web: “to reauthor the web of narratives we live in” Genuinely brilliant. Delivering the …

“Let’s look at what’s being done, and do something different” I can’t explain how much I love this: Dave Trott’s concern (30 years ago) that his team were just doing the same thing as everyone else. His advice back then, along with the quote in the sub-head, and which resonates even now:  “Question the brief more, …

Make yourself a cup of tea, and whilst sipping your brew, have a read of how the word ‘tea’ spread around the world and then push on with the rest of this week’s The100. Don’t look for great ideas Look for a great problem. Even better: find a problem that no-one else realized existed. It’s …

Insight teams are changing? True or not? Have a read. I’d be interested in what you think. Are you an introvert or an extrovert? Who are you hiring? Do you agree with what Tim (Fonterra) , Alla (KCC) and Jessica (Telefonica) have said? It’s a BIG topic, and a very interesting one. “Undifferentiated forgettable cultural landfill” …

(Drum roll…) The 10th most popular piece from 2017 was… 8 creative ways to share your research. We spend all that effort, then what… Tied at 8th How smartphones aren’t destroying kids, they’re destroying adults – apart from when they’re making extremely insightful videos for progressive research agencies, of course. Plus how the UK election …

In this edition of The100: your technological past, how zero is the best number, and Extreme Thomasing

In this issue of The100: how businesses need to look harder for longer at “continuation probabilities”, the 8 ways to spread insight, and how embarrassment has its benefits…

In this issue of The100: a margarine anecdote, defying your company’s Brand Police, and avoiding yourself on your last day on Earth… which will probably be during your meeting with the Brand Police…