Entries Written By Alistair Vince
The100: rotten brands, effective habits and Fenton (FENTON!)
Just say “no” Gareth Kay writes brilliantly about Brand Rot. A 5 mins read. It’s worth it: “Brands that are free of rot tend to exhibit decisive leadership that protects the code that instructs and inspires everything they do. They simplify the experience to do one thing (or a few) well. They remember the old …
Three Themes from IIeX Behavior
Members of our Chicago team spent two days at IIeX Behavior, an industry conference for researchers and marketers alike. The conference sets out to help attendees better understand, measure, and predict consumer behavior through behavioral science techniques and technologies. It wasn’t all green smoothies, virtual reality and semiotics – so what were three big themes …
The100: Swimming cats, scary space and forgetica
Doubt yourself At our October shindig in London – the Power of Finding your Truth in Marketing – Joe from fullfact.org (the UK’s independent fact checking organisation) was a font of useful ideas including: Tips for challenging claims (30”) How our experience can be used against us (11”) To doubt yourself rather than believe in …
The100: Churchill, goldfish and getting your factoids right
Brand is an outcome, not an output Forget pyramids – your company is a lighthouse. Andy Whitlock presents a new analogy for the brand building process: It makes way more sense to start […] from the inside out: To work out what you’re trying to be and how you can be it. It’s a thousand …
Find Your Truth in Marketing
Fake news may be damaging democracy – but plenty of false opinions are damaging your business growth too. The fact is, it’s not just the public who are struggling to identify what’s true and what isn’t. We were noticing that our clients and contacts are constantly being bombarded with messages both internally and externally and …
The100: Phone etiquette, Frazzles and the problem with you (yes you)
Thank your critics No-one likes it when their work is criticised – well, maybe not everyone. But usually it’s hard to take. It feels personal. They obviously don’t understand. So this is a handy list of 5 things to run through when someone has a go at you. With that said… The problem with all of …
Why Watch Me Think?
Other companies don’t "do what we do" We explore consumer behaviour. What people do, not just what they say. We watch. We don’t just ask. We get more answers for our clients this way. We have unique methodologies for video ethnography. Methodologies such as observation self-review, where consumers review their own behaviour and screen record, …
The100: Drano, Tony Soprano and the Temple of Trott
The truth, at a stretch On dating sites, it’s proven that men claim to be taller than they actually are. Richard Shotton, friend of Watch Me Think and speaker at our event on Fake Views (October 11th in London), cites such examples to illustrate why listening to consumer claims can be misleading. He also uses a classic …
The100: fake news, fake views and Don Draper
Fake news The future is here and being created in Seattle. And if it isn’t they will make history say it was just so. If you want to be even more nervous, have a listen to the 50m Audiolab podcast at the bottom of the article. This is all about copy/pasting audio, or even just …
The100: chasms, culling and the zombie apocalypse
Collateralized debt obligation There’s lots of posts out there on how to tell good stories, but these 9 rules from Michael Lewis offer (to me) something different, from the title above to lovely little takeaways like “Sometimes the better stories are messier.” And “If you want to tell good stories about just your own life, observe …