Entries Written By Alistair Vince
Where Humans Meet Machines: Intuition, Expertise and Learning
Professor Daniel Kahneman was awarded a Nobel Prize for his work on the psychology of judgment and decision-making, as well as behavioral economics. Hooked? Read the rest on the original site…
The world is not as gloomy, or wonderful, as you may think
Written for and first published in the Financial Times on 20 April 2018. Is the glass half full, half empty, or laced with cyanide? Last week I wrote about “statistics, fast and slow” — the gap between the world as we intuitively perceive it, and the world as described in spreadsheets. Hooked? Read the rest …
Mary Meeker’s 2018 internet trends report: All the slides, plus analysis
It’s that time of year again, when Mary Meeker unloads her highly anticipated internet trends report for the Code Conference crowd in Rancho Palos Verdes, Calif. Hooked? Read the rest on the original site…
User research — what’s tomato ketchup got to do with it?
The iconic glass Heinz ketchup bottle was once a staple in family kitchens around the world. Thump, thump…and perhaps one last thump and the red sauce spurted out onto fries, burgers or whatever else was sitting on the dinner plate. Hooked? Read the rest on the original site…
My Best Meetings Accomplish Nothing
I have a hunch that, if you tried something new, the most important meeting of your day could very well be one that has no clear objectives. One where people share incomplete thoughts and unformed ideas, where no problems actually get solved. That meeting probably sounds like a nightmare to you. Hooked? Read the rest …
Cheap innovations are often better than magical ones
If you type “technology indis…” into Google, you are instantly directed to a webpage discussing Arthur C Clarke’s third law: “any sufficiently advanced technology is indistinguishable from magic”. Hooked? Read the rest on the original site…
The Benefits of Admitting When You Don’t Know
“I disagree with myself.” This is what a third-grade boy said in front of his math class during a discussion about even and odd numbers. He believed six was both even and odd. When one classmate presented counterevidence, he considered her point. “I didn’t think of it that way,” he said. Hooked? Read the rest …
Sir John Hegarty: Creativity is receding from the world of marketing and the obsession with data is to blame
I’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Hooked? Read the rest on the original site…
Mark Ritson: Understanding customers is marketers’ most misunderstood mission
Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. Hooked? Read the rest on the original site…
The World Needs Netflix Minis
At 10 p.m. on the final Wednesday of May, shrouded in the darkness of our basement, my wife and I did something we used to do quite often, but now—in the 23rd year of our marriage—we do only rarely. We sat on our couch and watched a television show at the time it aired. Hooked? …