The 12 ways to tell a story… OK, there are some outliers, but here’s a fantastic summary. The short exploration of each (news based) story format is eye opening.  For anyone wanting to tell stories internally or externally,  this could prove useful for inspiration and application. And have you ever wondered what happens to the brain …

Our Fantasy Dinner Party Guest List just grew Canapes perennially at the ready for Dave (Trott), Rory (Sutherland) and Bob (Hoffman). Extra place setting now for Russell (Davies). He wrote this defence of powerpoint. Rare, no? And now for a short quiz: Your presentations always get remarked upon for their wit, style and creativeness.Yes – liar 😉 No – have a read …

Insert label here The assumptions we make, and the subsequent labelling we apply, is always a dangerous pastime. So this struck a note when it dispelled the commonly held belief that the poor eat the most fast food. Sticking with labels and assumptions: Bob, good ole Bob: “The idiotic idea that all millennials are this …

Since when was your life just a stream? I’m thinking of taking a bunch of 100ers (that includes you) to a new day-seminar called Episodic. It’s is run by the team that put on The Story (my favourite day of the year). “…conferences [have] emerged about how to win the battle for attention in spaces like Facebook, …

It’s not what you do. It’s why you do it. It’s a Simon Sinek mantra. Though not everyone has been comfortable with it. “…everyone has a why […], but for the longest time I found that profoundly annoying and irritating, because I didn’t.” According to Tim Le Roy, the interim secret is to borrow someone else’s “why”. …

#like this?I got lost on the way to B, from A.All products and services offer a journey between where someone is right now, and where they want to be. There could be small steps in between (just add boiling water). There could be big steps (assemble furniture in just 20 minutes!).Between each step is a potential …

Left hand, meet right hand. Don’t clap. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with data. So much so that data is apparently nothing more than insight that got a bum rap. But there’s a thing: insight has intrinsic value. …

Morning Researchasaurs! A well written and provocative post from Peter Chopra: ‘Market research: The Serial Killer’. “Market Research has a reputation! It’s a BAD one!! We are up there with cold calling, spammers and nuisance callers.” Some very interesting points are raised around collapsing participation rates, diminishing reputations, and the likelihood of eventual extinction as …

Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this year  – A Technique for Producing Ideas – here is  John Long, group creative director at Ogilvy, telling us why smartphones are killing creativity. I think we …