Entries Written By Bo Beep
The next hot job in Silicon Valley is for poets
SAN FRANCISCO — Until recently, Robyn Ewing was a writer in Hollywood, developing TV scripts and pitching pilots to film studios…. Read full article at the publisher’s site: http://ift.tt/1oGQ3aM
Cognitive bias cheat sheet
I’ve spent many years referencing Wikipedia’s list of cognitive biases whenever I have a hunch that a certain type of thinking is an official bias but I can’t recall the name or details. It’s been an invaluable reference for helping me identify the hidden flaws in my own thinking…… Read the full article on the …
The next AI is no AI
Artificial Intelligence is starting to turn invisible from the outside in — and vice versa. The exact effects and workings of AI technologies are becoming more challenging to perceive and comprehend for humans. Even the experts themselves don’t always fully understand how an AI system operates…. Read full article at the publisher’s site: http://ift.tt/29LBOOU
Say goodbye to “hello”
I was in a meeting the other day when someone asked an Inuk lady what was Inuktitut for “Hello”. She said there wasn’t one.
Segmentations: when research collides with life
Good segmentations are costly, complex and constantly refined undertakings: multi-disciplinary, multi-agency, multi-methodology. So they must be right.
But in many ways the lack of science or real laws in marketing tempts us to give segmentations more credibility than they sometimes deserve.
Dark Matter in Market Research
Market research is a lot like quantum mechanics. Just when you think everything seems to be moving in the right direction in a big chunk, when you look at it in nano, it isn’t really.
Where to slip that selfie stick
‘The inhabitants of the marketing industry are astoundingly out of touch with anyone not like them’.
Information + insight = intelligence
Getting intelligence (information + insight and/or analysis) is what is needed for the tactics and objectives in your strategic plans.
You cannot be serious?
TARS: I have a cue light I can use to show you when I’m joking, if you like.
Cooper: That might help.
TARS: Yeah, you can use it to find your way back to the ship after I blow you out the airlock.
[cue light flashes]
Nosy algorithms and secret sauces
Videos, despite being mightily powerful business tools for engagement and persuasion are, frankly, dumb beasts.
For all their walkie-talkie pfazz, they are black boxes.
Worse: they suffer from their own form of Locked-In Syndrome. Once viewed. They then close up. You know their name. But not what’s going on inside.